The Visionary
bySherman Carson: The Visionary Behind Playbook Muzik’s New Era in Country Music
In an era where the music industry is evolving faster than ever, few leaders have displayed the foresight and tenacity that define Sherman Carson, founder of Playbook Muzik, a rising record label and entertainment management company based in Gary, Indiana. As a serial entrepreneur and visionary, Carson is charting a bold new course for the label, beginning with an unexpected but powerful move: launching Playbook Muzik’s first wave through country music.
While Gary, Indiana, is historically known as the birthplace of music legend Michael Jackson, Carson sees the city as fertile ground for an entirely new wave of talent across all genres. But his focus on country music signals something deeper, a reimagining of what a modern, culturally diverse label can represent. “Country music has universal stories,” Carson has shared. “It’s about real life love, struggle, and perseverance. That’s the spirit of Gary, and that’s the heart of Playbook Muzik.
what’s new
Playbook Muzik’s first signing under this new direction, K. James, embodies Carson’s innovative approach. Blending southern grit with midwestern authenticity, K. James offers a fresh take on country music that crosses boundaries of race and geography. Under Carson’s leadership, Playbook Muzik is not just promoting an artist, it’s introducing a movement that fuses storytelling, soul, and modern production.
Carson’s journey to this moment reflects his deep entrepreneurial roots. Long before Playbook Muzik, he built a name for himself through multiple successful ventures in entertainment, marketing, and business development. His ability to identify untapped markets and build infrastructure from the ground up has made him a respected figure in both music and business circles. Playbook Muzik is the culmination of those experiences, a label that doesn’t just sign artists, but develops brands, curates experiences, and manages full-scale entertainment careers.
the anomoly
What sets Carson apart is his holistic vision of what a record label should be in the 21st century. He sees Playbook Muzik as a hybrid, part record label, part management company, and part incubator for creative entrepreneurs. The company’s model integrates artist development, digital marketing, content creation, and brand partnerships, ensuring that every artist has a roadmap not just for hits, but for long-term success.
As Playbook Muzik steps into the spotlight, Carson’s leadership continues to inspire others in Gary and beyond. He envisions the label as a platform for undiscovered talent from overlooked cities, bridging the gap between regional authenticity and national recognition. “It’s not just about music,” Carson says. “It’s about legacy, giving people the playbook to build something real.”
It’s not just about music. It’s about legacy
With country music as the launching point, Sherman Carson is positioning Playbook Muzik to become a powerhouse in the entertainment industry, one that blends tradition with innovation and shines a spotlight on the raw talent the Midwest has to offer. As the label grows, Carson’s vision remains clear: redefine what it means to build a music empire from the ground up, and prove that the next big sound can come from anywhere, even Gary, Indiana.
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